AI Transformation for Financial Services

The AI revolution is
creating winners.
Make sure you are one of them.

Lee Laswell founded Jensen Camber to solve a specific problem: financial firms know AI will reshape their industry, but most are still guessing at how. With twenty years building profitable quantitative trading systems and hands-on experience with the tools that became today's LLMs, Lee helps firms turn AI from an experiment into an edge.

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About the Founder

Twenty years of building
what works.

I'm Lee Laswell. I spent two decades building profitable quantitative trading systems for firms including Goldman Sachs, Millennium, and Point72. In 2009, when Geoffrey Hinton began sharing breakthroughs in deep learning, I started applying those tools to real trading problems — years before the rest of the industry recognized what was coming.

I founded Jensen Camber because I've watched this transformation from the inside, and I know the difference between firms that adopt AI effectively and firms that just talk about it. The ones that get it right will eclipse incumbents. I want to help your firm be one of them.

My approach is hands-on: I work with your team to get them using AI safely and effectively on real workflows. When your people become confident practitioners, they become your best source of strategic insight — because the experimenters always see the opportunities first.

20+
Years Building Profitable
Trading Systems
2009
Applying Deep Learning
to Finance Since
GS · MLN · P72
Goldman Sachs, Millennium
& Point72
Hands-On
Safe & Effective AI
Adoption from Day One
See the Approach

Hear it directly.

Lee Laswell on why the firms that empower their people with AI will define the next era of finance.

Engagements

Three ways to work together.

Each engagement is tailored to your firm's current AI maturity, team size, and strategic objectives.

Executive AI Briefing
A focused half-day session for your leadership team. Understand where AI creates real value in financial services — and where the hype exceeds the reality.
  • Current AI landscape for finance
  • Competitive risk assessment
  • Strategic roadmap framing
  • Half-day, on-site or virtual
Team AI Workshop
Intensive, hands-on training tailored to your team's workflows. Analysts, researchers, and portfolio managers learn to use AI safely and effectively — and leave with tools they'll use Monday morning. Your practitioners become your best strategic resource.
  • Prompt engineering for finance
  • Document and data analysis
  • Custom workflow development
  • Two-day intensive format
Ongoing Advisory
A retained partnership for firms committed to sustained AI transformation. Monthly strategic counsel, implementation guidance, and a direct line to someone who speaks both AI and markets.
  • Monthly strategy sessions
  • Implementation oversight
  • Tool evaluation and selection
  • Quarterly progress reviews
Sample Workshop Curriculum

A starting point, tailored to your firm.

Every engagement is built around your team's current capabilities and objectives. The modules below represent a typical workshop — we'll work together to shape the curriculum that gets your people using AI safely and effectively.

01
AI Foundations
What AI actually is, how it works, and what it can't do — in language your team already speaks.
02
The Current Landscape
A clear-eyed comparison of the major tools and platforms, and which ones matter for financial services.
03
Prompt Engineering
The skill that separates useful AI from entertainment. Hands-on exercises using real finance workflows.
04
AI for Finance Functions
Research, analysis, reporting, compliance, client communications — tailored to how your firm actually works.
05
Documents & Data
Extract insights from PDFs, filings, spreadsheets, and internal reports at a speed that changes how you operate.
06
Risk & Responsible Use
Hallucinations, data privacy, compliance, and building the guardrails your legal team needs to see.
07
Building AI Workflows
Move from one-off prompts to repeatable systems. Create templates, chains, and evaluations your team will actually use.
08
What's Next
Agents, automation, and where the technology is heading — so your firm stays ahead.
Get Started

Let's talk about
your firm.

LEE LASWELL · FOUNDER

Every engagement starts with a conversation. Tell me about your team, where you are with AI, and what you're trying to accomplish. I'll tell you honestly whether Jensen Camber is the right fit — and if we are, we'll build something around exactly what your firm needs.

Schedule a Conversation